Screen Shot 2020-01-31 at 09.53.56.pngThere is nothing new about wanting to work less. This is probably a concept that started almost as soon as the first sentient human came into existence. Humans don’t like to do things that we don’t like. We also don’t like to do these things too often. Unfortunately, many people work in jobs they hate with people they dislike, doing things that infuriate them. That makes a five-day workweek almost impossible to cope with. Marketing rallies around this concept. There is a restaurant called TGIF (Thank God It’s Friday), and I can’t think of an alcohol brand that hasn’t launched a campaign targeting the weekend party we all long for. What started off as a made-up way to plan our days has turned into a very real hatred of our time and how we are forced to manage it…..more