‘This Global Communication Strategy Development Guide for Maternal, Newborn, Child Health and Nutrition Programs Guide has been conceived as a step-by-step tool for MNCH program managers, program planners, and communication specialists to use when conceptualizing, writing, implementing and assessing their programs.

‘The Guide consists of modules that address the various steps in developing a communication for development strategy, with an example of how to develop a strategy specifically for Maternal, Newborn, Child Health and Nutrition (MNCHN) programmes.’

Content of this Guide

‘This Guide is divided into Modules.  Module 1 provides a description of the Social Ecological Model (SEM) and communication for development (C4D), and the importance of social norms.  Module 2, presents the 5-step evidence-based model for developing a strategic plan for MNCH or any program area.  Module 3 shows how to use the model to develop a strategic plan for MNCH programs.  Each Module includes hyperlinks to documents that provide further information, examples and/or references.’

Freely available here:


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