Entering the business of healthcare can be daunting. It’s a huge industry with a variety of sectors and challenges. Healthcare related businesses face all of the generic challenges of business, as well as certain legal, moral and ethical issues while pursuing growth and profitability. An area with the most potential and activity at present is primary healthcare (PHC).
This is the provision of basic care including preventative, curative and rehabilitative services, typically outside a hospital, with the aim of preventing and treating disease holistically and at an earlier stage, thereby reducing cost and complications.
Private providers are increasingly important in the provision of PHC in Africa, and help to relieve pressure on public services while improving the quality of PHC. They also help to facilitate broader socio-economic benefits of improvements in health…..more