The COVID-19 Vaccine Communication Handbook: A practical guide for improving vaccine communication and fighting misinformation.
“It’s important to challenge and debunk misinformation in a positive, constructive manner.” – Stephan Lewandowsky
Developed by a team of scientists and volunteers from many academic disciplines, this handbook is designed to arm people with practical tips, information, and evidence grounded in behavioral science to talk about COVID-19 vaccines, constructively challenge associated myths, and allay fears. The handbook, which could be of use to journalists, doctors, nurses, policymakers, researchers, teachers, students, parents, and others, is self-contained but also provides access to a living “wiki” of more detailed information. The project is a creation of SciBeh, a group working to reconfigure behavioral science for crisis knowledge management.
Some of the topics covered in the resource include:
1.Setting the communication agenda for the COVID-19 vaccines – e.g., communicating risk, engaging communities, and letting the public do the talking.
2.How should healthcare professionals talk with people about the vaccines? – Traditional approach vs. active listening.
3.Addressing COVID-19 vaccine misinformation – includes some key steps to consider when confronted with misinformation: 4.Determining whether misinformation is gaining traction
5.Protecting against misinformation: “Prebunking” or inoculation
6.Correcting misinformation: How to debunk
7.Flattening the curve of the “infodemic”: Nudging…more