It’s not the sort of thing you’d see reported by the BBC, but a growing pro-Palestine movement has been mobilising within Pakistan in recent weeks. While the Israeli occupation intensifies its violence and perpetration of genocide against Palestinians within Gaza and beyond, a combination of local factors has influenced the mobilisation within Pakistan.

Since the beginning of the genocide in Gaza, Pakistanis have, for the most part, voiced support for Palestine on social media and raised calls for boycotts of Israeli-supporting brands within the country. The rise in popularity of the Pakistan-made Cola Next has been one notable outcome of these views.

More recently, however, pro-Palestine mobilisation has escalated firstly in the form of intensified pressure to boycott these brands and secondly through mass protests in major cities within Pakistan. Upon examining the reasons behind this escalation, two factors appear to be particularly significant. ….more