A new approach to patient care has been launched, developed at Stellenbosch University and spearheaded by Pharma Dynamics. The training initiative, aimed at reducing chronic lifestyle diseases, is being introduced in medical school curricula and to practising doctors as continuing professional education, writes Karen MacGregor for MedicalBrief.

The resource, Brief Behavioural Change Counselling or BBCC, offers training on how to quickly and effectively advise patients about lifestyle adjustments that can help to reduce the epidemic of chronic lifestyle diseases which cause close to 40% of deaths in South Africa…..more