‘To mark World Animation Day (28 October), John Hopkins CCP pulled together a selection of animation videos that have been used over the years for social and behaviour change communication.’

‘Happy World Animation Day!
Animation’s Use in Social and Behavior Change Communication

‘Can animations inspire greater health and wellbeing? You bet. CCP uses animation as a tool to convey important health messages to a variety of audiences. There are several reasons why we might choose to use animated videos (over live action films) in our public health campaigns. Animated characters can be drawn somewhat generically, appealing to a broader audience. From a practical perspective, animation allows for certain creative licenses that live-action doesn’t. It’s easier to translate and its minimalist qualities keep viewers focused on the message, rather than on distracting background details…’

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