The achievement of Universal Health Coverage requires strengthening Primary Health Care: the “30by2030”-campaign! The phrase: ‘Primary healthcare (PHC) is a cornerstone of universal health coverage (UHC)’ (1) has become a ‘mantra’ in WHO documents. PHC has been conceptualized in the Alma-Ata Declaration, described in the World Health Report o f 2008 as ‘Primary health care: now more than ever!’ and repeated in the 2018 Declaration ‘From Alma-Ata towards universal health coverage and the Sustainable Development Goals’. This paves the way for all governments to develop quality primary health care…..more