In March 2022, the French Group Carrefour announced a franchise partnership with Electra Consumer Products (ECP) and ECP’s retail subsidiary Yenot Bitan, both active in the illegal Israeli settlement enterprise. Carrefour is a French retailer with more than 3,400 stores worldwide. The International Court of Justice (ICJ) in July 2024 ruled that Israel’s entire military occupation of and very presence in the Gaza Strip and the West Bank, including East Jerusalem, including its settlement enterprise in the occupied Palestinian territory, is illegal, and any support or recognition to it is prohibited.
ECP is a publicly listed Israeli company that is majority-owned by Elco Ltd. holding company. ECP had acquired a majority stake in retailer Yenot Bitan in 2021. Yenot Bitan has dozens of stores in apartheid Israel, and eight stores in illegal West Bank settlements, including Ariel and Ma’ale Adumim. Yenot Bitan stores already had access to Carrefour-branded products in 2022 and later obtained permission to manufacture some Carrefour products in Israel and market them under the Carrefour brand. ….more
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