In January last year, Adil Abbuthalha launched an app to help people boycott companies tied to Israel amid its brutal genocide in the Gaza Strip.
The app? Boycat, designed to help consumers make informed decisions about what they buy and track their ethical shopping journey.
What started as a simple BDS application, allowing users to scan barcodes on items to find out where it has any affiliations with Israel, began evolving fast.
Surpassing over a million users, divesting $150 million from Israel-linked companies and being in the top one percent of web extensions, Boycat is helping millions of users buy with an ethical conscience.
“When I first launched, I didn’t expect anything like ‘Free Palestine’,” Adil tells The New Arab. “But now I kind of think it’s a reality, just because of how much impact and influence we are gathering very quickly, and we’re able to start expanding. We’re getting to a point where we can really start doing some… I wouldn’t say damage, but we can start influencing decisions and corporations with just our user base and the amount of data we have.” ….more
