‘Selfitis’ – the obsessive taking of selfies on mobile phones – appears to be a real psychological condition according to a UK-India study.

Researchers at Nottingham Trent University and theThiagarajar School of Management in India began investigating the phenomenon after a hoax story appeared in the media in 2014 claiming ‘selfitis’ had been classed as a genuine mental disorder by the American Psychiatric Association.

They have now confirmed its existence and developed the ‘Selfitis Behaviour Scale’ which can be used to assess its severity. The scale was developed using a large number of focus groups with 200 participants and the scale was tested via a survey of 400 participants. ….more