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Hasbara crisis: Has Israel already lost its global PR war?

With the dawn of a new year, Israel’s government unveiled an additional $150 million to sway international public opinion in its 2025 budget. The sum is 20 times larger than in previous years and comes as Israel’s war on Gaza enters its second year.

Known as hasbara or “explaining” in Hebrew, the term refers to the state’s propaganda efforts to justify or explain away its oppressive policies against Palestinians.

The increase is the result of a political deal struck between Israeli Prime Minister Benjamin Netanyahu and newly appointed Foreign Affairs Minister Gideon Sa’ar to push the latter to rejoin the coalition…..more

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