Years of activism against Google’s complicity in Israel’s colonial violence against Palestinians have forced the multinational tech behemoth into a rigid moral impasse and exposed the hollowness of its brand.
In April 2021, Google and Amazon were awarded a $1.2 billion contract with Israel for Project Nimbus, which aimed to streamline all of Israel’s government and military operations into one cloud service.
Dozens of Google and Amazon workers opposed the deal out of the conviction that such an undertaking would bolster “further surveillance of and unlawful data collection on Palestinians” and “expansion of Israel’s illegal settlements on Palestinian land,” as they wrote in the UK’s Guardian newspaper in 2021.
In protest, tech workers came together under the banner #NoTechforApartheid, a phrase that has come to serve as both the title and guiding ethos for a broad-based, grassroots campaign against Big Tech’s facilitation of Israeli colonialism and apartheid…..more